Customer Finder guides
Practical, no-fluff guides on finding customers across the communities they already use. Written for indie founders and sub-$50k-ACV B2B SaaS — short on theory, long on tactics that work in 2026.
How to Find Customers on Reddit (Without Getting Banned)
Practical 2026 guide to using Reddit for B2B and B2C lead generation. Subreddit selection, search operators, the 10:1 rule, and reply templates.
The Indie Founder's Guide to LinkedIn Lead Generation
How to generate B2B leads on LinkedIn without Sales Navigator. Post engagement, group activity, public-comment outreach, and ICP keyword searches.
Where to Find Your First 10 Customers (When You Have $0 to Spend)
A practical channel-by-channel playbook for solo founders pre-PMF. Reddit, HN, LinkedIn, X, Indie Hackers, niche forums — and how to pick yours.
Customer Discovery on a $0 Budget: 7 Free Tools
Free tools and workflows that replace expensive sales stacks for early-stage founders. Includes Reddit search, Customer Finder, Hunter, and Lemlist alternatives.
Social Listening for Indie Hackers (Without Hootsuite)
Free and cheap social-listening workflows for solo founders. How to monitor competitor mentions, customer complaints, and category conversations on $0.
Reddit, X, LinkedIn or Hacker News — Where Are Your Customers Actually Talking?
A decision framework for picking the right community to find customers on. Mapped by ICP, intent stage, and your founder time budget.
How to Read Reddit Threads for Product Feedback (Not Just Customers)
Use Reddit as a always-on focus group. A practical workflow for surfacing feature requests, complaints, and competitor weaknesses from existing discussions.
Cold Outreach vs. Warm Inbound: Which Wins in 2026?
Reply-rate data, sustainability, and CAC comparison between cold email/LinkedIn outreach and warm-inbound channels like Reddit, content, and SEO.
How to Validate a SaaS Idea Without Spending a Dollar on Ads
Five evidence-based validation methods that cost $0: community mining, smoke-test landing pages, manual concierge tests, fake-door tests, and pre-sales.
Hacker News for Customer Discovery: A Practical Guide
How to use Hacker News for B2B SaaS and developer-tool customer discovery. Show HN strategy, Ask HN mining, and using site:news.ycombinator.com for buyer intent.